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The Practice Management and Marketing Guidebook That Has Taken the Aesthetics Industry By Storm

New, Updated Fourth Edition

Author Cheryl Whitman’s Beautifully Profitable / Forever Profitable, a physician’s guide to the latest and last word on managing and marketing an aesthetic medical practice, has just been released by Beautiful Forever Aesthetic Consulting Publishing Company. The secrets revealed in this book focus on how to run and market your practice like it was a business – which is exactly what your practice is.  For more than two decades, author Cheryl Whitman has been guiding aesthetic medical practices towards enhanced profitability – by delivering services that patients want, and delivering them with a customer-service mindset that brings them back for more – and gets them bragging on you to their friends.

In this Fourth Edition, Whitman has added several new chapters, expanding the reach of the book’s subject matter while, at the same time, updating her book’s sections on social media marketing – a marketing specialty that seems to change almost daily.  Her latest edition now covers new subjects, such as project management, the financial opportunity that comes from adding stem cell treatments to your service mix, and the vital importance of patient relations services that generate profitable word-of-mouth, known in the trade as WOM.

In this new edition, author Cheryl Whitman reveals the three key steps to generating and sustaining strong media relations with radio, TV, news, magazines and internet media – all of them vital (and free) ways of attracting new business.

This new edition also explores the role of technology, looking at ways of maximizing the benefit of your investment in new technology. Speaking of new technology, Cheryl added a strong section exploring the exciting new-wave skin-tightening treatment using radio frequency technology to generate gentle, computer-controlled heat just where it’s needed to tighten the skin on the face and neck, the décolletage and even other, distinctively female parts of the body.  This medical breakthrough, she indicated, is a game-changing new technology that will revolutionize skin care for patients from their late 20s through their mid-50s – before surgical face-lifts really make sense – and the technology’s value continues to improve patients looks – and outlooks – right up to the end of their lives.

The new edition includes practical with discussions about the best ways to take business-generating before-and-after photos, as well as the vital role played by patient communications.  Effective communications, the book points out, are the make-or-break key to generating loyalty and referrals.  In her book, Whitman even gets into the profitable operational benefits of including mid-level extenders in your practice – addressing potential problems and offering state-of-the-art solutions to them.

This is the updated 4th Edition of Beautifully Profitable / Forever Profitable, an already excellent book, include all of the following:

Effectively Generating Word of Mouth – “WOM” – Marketing

  • Stimulating Patient Interest in Making Referrals
  • Asking For Referrals
  • WOM in Event Marketing
  • Stimulating WOM with Brochures and other Printed Collaterals
  • Social Media, Blogging and WOM
  • Referral-Development:  Incentivizing Referrals

Social Media Marketing – A Completely Updated Book Section

  • Social Media to Build Your Practice
  • Blogs Create Valuable Web Content
  • New Technology Alternatives
    • Content
    • Conversation
    • Consistency
  • Tools for Social Media Marketing Transformation
  • Improving Social Media Marketing Tools

A Guide to Project Management Designed to Enhance Practice Operations – Benefits Include:

  • Leadership
  • Coordinated Planning
  • Team Building
  • Team Organization & Scheduling
  • Problem-Solving and Decision-Making

Profitably Integrating Stem Cell Treatments into Medical Practices, Including:

  • Embracing the New Process of “Regenerative Medicine” to Accelerate the Healing Process
  • Reviewing Different Stem Cell Treatment Options
  • Reviewing Medical Problems Stem Cells Now Treat
    Reviews Costs, Charges & Bottom-Line Benefits
  • Marketing Stem Cell Treatments
  • Treats Pain & Injury:  Renews, Repairs & Promotes Growth Factors
  • Promotes New Tissue Growth in Afflicted Areas
  • Releases Anti-Inflammatory Agents That Speed Healing, Reduce Pain
  • Sports & Traumatic Injuries:  Helps Joint, Tendon & Ligament Healing
  • No Risk of Infection, Allergic Reaction or Other Adverse Reaction
  • Little or no Down Time

Visualization and Closing New Patients

  • Using Computer Simulation Before-and-After
  • New, Disruptive Technologies are Game-Changers
  • Patient Interest Questionnaire
  • Patient Conversion & Retention
  • Consumer Acquisition Program

Three Key Steps to Enhancing and Sustaining Favorable News Media Relations – The Process in Building Media Relations

  • Generate Awareness
  • Create Interest
  • Motivate Action
  • Develop A Strategy
  • Build a Media List of Targeted Media Decision Makers
  • Get on the Targeted Media’s Radar by “Doing Something Newsworthy”

New Equipment Acquisition:  Maximizing the Benefits – Minimizing the Costs and Risks

  • Working with an Equipment Acquisition Consultant
  • Case Study – California Plastic Surgery Practice
  • Case Study – Uro-Gynecologist Overcoming Reimbursement Problems

Productively Useful Information on Integrating New Thermi Skin-Tightening Radio Frequency Technology Into Practice operations

  • Strategies for Starting The Conversation Regarding Vaginal Rejuvenation
  • Symptoms and Syndromes Treated
  • Women’s Reactions
  • Emerging Solutions

A Practical Guide to Creating Effective Before-and-After Photos

  • How to Frame the Photo
  • Positioning the Patient
  • Background, Lighting and Prepping the Patient

Avoiding Risk and Maximizing Profits by Using Mid-Level Extenders in The Practice

  • Determine State Regulations on Using Mid-Level Extenders
  • Follow Usual & Customary for Your Area
  • Conduct Due Diligence on Potential Extenders
  • Engage Patients in Use of Mid-Level Extenders

Patient Communications: Make-or-Break Strategy for Winning Patient Loyalty and Gaining Referrals

  • Easier to Keep Patients Than To Attract Patients
  • Harvard Study:  Effective Communications Improves Patient Outcomes
  • Using Patient Smart Phones
  • Benefits of Effective Patient Communications
  • Surveys and Other Techniques that Work

This new, 4th Edition of Beautifully Profitable / Forever Profitable, has significantly strengthened a already strong book. It offers a number of new features, and each of them works to enhance the profitability of your practice.