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The Practice Management and Marketing Guidebook That Has Taken the Aesthetics Industry By Storm Announcing the New, Updated Fourth Edition Beautifully Profitable / Forever Profitable is the latest and last word on managing and marketing an aesthetic medical practice. The secret revealed in this book will help you to both operate and market your practice just like it was a business – which is exactly what your practice is. A Business. For more […]

Advertisements in small daily, weekly or regional newspapers and local magazine exposure can be cost effective for advertising a medical practice event. There are neighborhood community newspapers, larger regional (countywide or citywide newspapers), and national newspapers. Community and regional (countywide/citywide) papers can be extremely effective in reaching targeted audiences in your local area. This is […]

There is great importance when it comes to seamless, informative, user friendly practice building techniques for the launch of an event at your practice. Introducing the event is one thing, and helping you to succeed to have people come is another. Today, you must go “beyond the norm” to help consumers interested in your solutions […]

A high retention rate depends on planning and setting clear expectations like the feeling you get when enjoying fine cuisine at a 5 Star lakeside restaurant on a clear sunny day.  This includes offering the best possible service, as well as, a good working long term relationship. In the end, you will be measured on […]

Patient testimonials and before and after photos (in aesthetic medicine) are two forms of necessary proof for a patient interested in a private pay cosmetic procedure. In any aesthetic procedure, before and after photos is the most suggestive piece of information to demonstrate the benefits of a procedure. In fact, before and after photos can […]

Public speaking for a medical marketing event begins with preparation. Properly preparing for communication of any public nature presents the greatest prospect for offering professional, intelligent, factual and objective information. In short, preparation helps a speaker to crystallize a message. Preparation equates to understanding the topic, the objective and the audience as well. In one-on-one […]

Public speaking for a medical marketing event begins with preparation. Properly preparing for communication of any public nature presents the greatest prospect for offering professional, intelligent, factual and objective information. In short, preparation helps a speaker to crystallize a message. Preparation equates to understanding the topic, the objective and the audience as well. In one-on-one […]

Converting patients has to do with providing the best service like a beautiful day at an ideal spa. Your patients must be pampered from the moment they arrive. Remember that your patient has had an experience with another physician in the past. He or she has also likely considered others for the service they are […]

Public speaking engagements such as seminars and other events as well as with press representatives can be very effective for introducing a new procedures technology and benefits of a practice. The key spokesperson in medicine will typically be a doctor who is skilled and ready to meet the press with prepared standard responses to all […]

Three of the most recent mediums that have proven profitable for advertising are the located on the Internet, including: a website, blogging and social media. The Website: It’s In The Appeal A comprehensive website has pleasing graphics with before and after photos, simple navigation, patient education content, information about the doctors, and a communication option. […]

Your website is the first experience most prospective patients will have with your practice, so be consistent in the images you use. Ensure that they reflect and reinforce your brand. You may have as little as 10 seconds to communicate that brand to visitors. To assess your website’s visceral brand message, view your site through […]

When properly managed, a practice’s brand is one of its most valuable assets. Building and promoting a unique identity—known in the trade as “branding”—is a technique all businesses and individuals can use to effectively market themselves and their services. As a physician, your personal brand sends a clear, consistent message about who you are and […]

In an effort to grow their market share, face down competition and offer patients the best outcomes, many cosmetic physicians expand their practices to include nonmedical esthetic services. Some opt to add an esthetic treatment room to an existing practice; others have built out an off-site, affiliated spa business. As we will see below, each […]

IRVINE, Calif., Jan. 6, 2015 /PRNewswire/ — United Medical Credit will be attending the AACS convention in January with special guest Cheryl Whitman. In her book, “Beautifully Profitable, Forever Profitable,” Cheryl Whitman details the elements of success for physician practices, hospitals, and wellness centers. A popular consultant who speaks at many conferences for professionals in these fields, Cheryl Whitman will be discussing her latest book […]

Just as your image is a big part of the first impression you create in the minds of others; the image you create about your practice is equally important. First, your personal image usually starts with the inner core. The sense of how you perceive yourself. The sense of the first impression you extend to […]

Newspapers, magazines, radio, television and the Internet are major sources of daily news for most people today. Advertising in the right mediums can be a positive patient acquisition tool. In fact, a comprehensive strategy of repeated appearances in the press, weather through public relations or advertising, can foster trust for prospective patients. Advertising is designed […]

New Year’s is just around the corner! The time is knocking on our doors. New Year’s is a time for reflection, a time for celebration and a time for a new beginning. So, we’ve come with our own Top Five List to provide you with suggestions for the New Year relating to your marketing. 1.            […]

Tracking marketing campaigns is often the most difficult part of any campaign.  Close monitoring is vital to identify campaigns that require adjustment; campaigns that need to be bolstered; and/or campaigns that need to be canceled. After all, R.O.I. is the key word that justifies expenditures for marketing. Let’s take a fast glance at how to […]

Public Relations goes “beyond the norm” to help consumers interested in long lasting solutions that will broaden your patient base and further increase patient satisfaction levels in your practice. As press corps field through the bludgeoning number of press releases every day, it’s easy for your press release to get caught behind other virtual billboards […]

There are a number of important operational issues that must be addressed as new product lines and services are brought online.  Each of these can contribute to success – or failure – of the expansion program. Staff Training This high-level effort is increasingly significant as the marketplace becomes more competitive. Medical Practices are bringing in […]