Blog

Three of the most recent mediums that have proven profitable for advertising are the located on the Internet, including: a website, blogging and social media. The Website: It’s In The Appeal A comprehensive website has pleasing graphics with before and after photos, simple navigation, patient education content, information about the doctors, and a communication option. […]

Your website is the first experience most prospective patients will have with your practice, so be consistent in the images you use. Ensure that they reflect and reinforce your brand. You may have as little as 10 seconds to communicate that brand to visitors. To assess your website’s visceral brand message, view your site through […]

When properly managed, a practice’s brand is one of its most valuable assets. Building and promoting a unique identity—known in the trade as “branding”—is a technique all businesses and individuals can use to effectively market themselves and their services. As a physician, your personal brand sends a clear, consistent message about who you are and […]

In an effort to grow their market share, face down competition and offer patients the best outcomes, many cosmetic physicians expand their practices to include nonmedical esthetic services. Some opt to add an esthetic treatment room to an existing practice; others have built out an off-site, affiliated spa business. As we will see below, each […]

IRVINE, Calif., Jan. 6, 2015 /PRNewswire/ — United Medical Credit will be attending the AACS convention in January with special guest Cheryl Whitman. In her book, “Beautifully Profitable, Forever Profitable,” Cheryl Whitman details the elements of success for physician practices, hospitals, and wellness centers. A popular consultant who speaks at many conferences for professionals in these fields, Cheryl Whitman will be discussing her latest book […]

Just as your image is a big part of the first impression you create in the minds of others; the image you create about your practice is equally important. First, your personal image usually starts with the inner core. The sense of how you perceive yourself. The sense of the first impression you extend to […]

Newspapers, magazines, radio, television and the Internet are major sources of daily news for most people today. Advertising in the right mediums can be a positive patient acquisition tool. In fact, a comprehensive strategy of repeated appearances in the press, weather through public relations or advertising, can foster trust for prospective patients. Advertising is designed […]

New Year’s is just around the corner! The time is knocking on our doors. New Year’s is a time for reflection, a time for celebration and a time for a new beginning. So, we’ve come with our own Top Five List to provide you with suggestions for the New Year relating to your marketing. 1.            […]

Tracking marketing campaigns is often the most difficult part of any campaign.  Close monitoring is vital to identify campaigns that require adjustment; campaigns that need to be bolstered; and/or campaigns that need to be canceled. After all, R.O.I. is the key word that justifies expenditures for marketing. Let’s take a fast glance at how to […]

Public Relations goes “beyond the norm” to help consumers interested in long lasting solutions that will broaden your patient base and further increase patient satisfaction levels in your practice. As press corps field through the bludgeoning number of press releases every day, it’s easy for your press release to get caught behind other virtual billboards […]

There are a number of important operational issues that must be addressed as new product lines and services are brought online.  Each of these can contribute to success – or failure – of the expansion program. Staff Training This high-level effort is increasingly significant as the marketplace becomes more competitive. Medical Practices are bringing in […]

This blog is adapted from the book, Beautifully Profitable / Forever Profitable, © 2014, by Cheryl Whitman Medical Practices and spas are increasingly seeing the need for new and effective promotion efforts. Many are turning to public relations – making use of opportunities to tell their stories through the news media – in addition to […]

This blog is adapted from the book, Beautifully Profitable / Forever Profitable, © 2014, by Cheryl Whitman Medical Practice Overview   Physicians, surgeons, medical spas, medical aesthetic practices, cosmetic surgeons and related business operations are all starting to evaluate their ability to develop a highly-profitable hair transplant practice, located within their existing practice centers. This […]

This blog is adapted from the book, Beautifully Profitable / Forever Profitable, © 2014, by Cheryl Whitman As an extension of a practice or medical spa’s brand – as well as an additional revenue stream – private label skin care products are becoming increasingly important in the market. A future blog will lay out what […]

This blog is adapted from the book, Beautifully Profitable / Forever Profitable, © 2014, by Cheryl Whitman Third Party Patient Financing  Third party patient financing programs can be profitable in several ways, but most important, they extend the affordability of your services beyond those with the available dollars to pay cash for your services. Here […]

This blog is adapted from the book, Beautifully Profitable / Forever Profitable, © 2014, by Cheryl Whitman The year 2014 will see the introduction or enhancement of the following profit centers; these will become more significant both this year and in the years to come.   After this introductory blog on the issues that must be […]