Blog
The Importance of Patient Testimonials and Photos on Your Website
Patients have a strong desire to view testimonials and see photos of patients with different procedures. This includes before and after photo when it relates to the aesthetic market. The majority of prospective patients go the Internet after viewing television shows, listening to radio announcements, and reading printed stories about their interest of concern; and […]
Tracking Internet Medical Marketing
Statistical Software Today, statistics software is available free of charge with Web-site purchases. Using software to evaluate your site can provide trackable information, including the number of visitors to the site, which search engines were used, which Web-site pages were read, and the average amount of time that the visitor spent at the site. The […]
Ideal Tracking for Your Patients: From Acquisition to Retention and Referrals
In an ideal world, your practice’s patient-relationship strategy runs smoothly. The prospective patient responds to information they’ve received from their friend, or from your television, radio, newspaper, phone-book, or Web-site ads, by phoning or emailing your office. She or he then visits your office and is treated as a VIP guest. As a result, she […]
Low Cost Medical Marketing Solutions
Low cost medical marketing solutions are essential for practices and hospital today. Today there is an importance for seamless, informative, user friendly practice building techniques for the acquisition of patients, as well as the upselling of patients. Fortunately, there are a variety of effective strategies that may be employed at no cost or low cost. […]
Press Kits For Physicians
Press kits provide a variety of material to the media for their publication, airing or background use. It can also be distributed at patient seminars and other gatherings where members of the press may be present. You may even choose to give a press kit to each of your new patients. The press kit is […]
Internet Fundamentals for Medicine
There are three statistics which demonstrate that an investment in the Internet is wise in today’s marketplace. -Over 100 million consumers search the Internet for healthcare information, according to Harris Interactive, Inc. -Sixty-three percent of consumers say they would switch healthcare providers if they found credible content, email communication, or scheduling online, according to Jupiter […]
Social Media and Blogging Are In For Medicine
In addition to patient acquisition and patient referrals, social media and blogging have become popular for search engine optimization to leverage your practice website into higher ranking positions and to control more Internet real estate. While blogging offers the greatest opportunity to enhance patient education and optimize a website, social media has been the most […]
21ST CENTURY TOOLS FOR PATIENT ACQUISITION AND REFERRALS: SOCIAL MEDIA AND BLOGGING
Social media and blogging offer revolutionary ways to acquire quality patients, obtain referrals and optimize your practice website today. Social media and blogging have become increasingly popular as consumer demand for information in these forms has grown in great numbers over the past several years. Not to be confused with providing a diagnosis or treatment […]
Beautifully Profitable / Forever Profitable
The Practice Management and Marketing Guidebook That Has Taken the Aesthetics Industry By Storm Announcing the New, Updated Fourth Edition Beautifully Profitable / Forever Profitable is the latest and last word on managing and marketing an aesthetic medical practice. The secret revealed in this book will help you to both operate and market your practice just like it was a business – which is exactly what your practice is. A Business. For more […]
Selecting The Right Print Ad Mediums for Your Medical Marketing Event
Advertisements in small daily, weekly or regional newspapers and local magazine exposure can be cost effective for advertising a medical practice event. There are neighborhood community newspapers, larger regional (countywide or citywide newspapers), and national newspapers. Community and regional (countywide/citywide) papers can be extremely effective in reaching targeted audiences in your local area. This is […]
The Practice Management and Marketing Guidebook That Has Taken the Aesthetics Industry By Storm
New, Updated Fourth Edition Author Cheryl Whitman’s Beautifully Profitable / Forever Profitable, a physician’s guide to the latest and last word on managing and marketing an aesthetic medical practice, has just been released by Beautiful Forever Aesthetic Consulting Publishing Company. The secrets revealed in this book focus on how to run and market your practice […]
The Right Message to Announce an Upcoming Medical Marketing Event
There is great importance when it comes to seamless, informative, user friendly practice building techniques for the launch of an event at your practice. Introducing the event is one thing, and helping you to succeed to have people come is another. Today, you must go “beyond the norm” to help consumers interested in your solutions […]
Patient Retention: The Golden Grail
A high retention rate depends on planning and setting clear expectations like the feeling you get when enjoying fine cuisine at a 5 Star lakeside restaurant on a clear sunny day. This includes offering the best possible service, as well as, a good working long term relationship. In the end, you will be measured on […]
Patient Testimonials and Before and After Photos: Essentials in Practice Marketing
Patient testimonials and before and after photos (in aesthetic medicine) are two forms of necessary proof for a patient interested in a private pay cosmetic procedure. In any aesthetic procedure, before and after photos is the most suggestive piece of information to demonstrate the benefits of a procedure. In fact, before and after photos can […]
Public Speaking Tips for Your Medical Marketing Event
Public speaking for a medical marketing event begins with preparation. Properly preparing for communication of any public nature presents the greatest prospect for offering professional, intelligent, factual and objective information. In short, preparation helps a speaker to crystallize a message. Preparation equates to understanding the topic, the objective and the audience as well. In one-on-one […]
Public Speaking Tips for Your Medical Marketing Event
Public speaking for a medical marketing event begins with preparation. Properly preparing for communication of any public nature presents the greatest prospect for offering professional, intelligent, factual and objective information. In short, preparation helps a speaker to crystallize a message. Preparation equates to understanding the topic, the objective and the audience as well. In one-on-one […]
Converting Patients in Today’s Market Space
Converting patients has to do with providing the best service like a beautiful day at an ideal spa. Your patients must be pampered from the moment they arrive. Remember that your patient has had an experience with another physician in the past. He or she has also likely considered others for the service they are […]
The Top Tip for Planning Your Medical Marketing Event
Public speaking engagements such as seminars and other events as well as with press representatives can be very effective for introducing a new procedures technology and benefits of a practice. The key spokesperson in medicine will typically be a doctor who is skilled and ready to meet the press with prepared standard responses to all […]